My media product is a pop video to complement the song “Lets Get Outta Here”, originally by the band Madina Lake. When creating any media product, a director must decide what the meaning of the product is. This meaning is then put over by the form and content of the media product, in this case the 5 technical areas of media language, these five technical areas are; camera, editing, sound, special effects and Mise-en-scène. My pop video itself contained 2 meanings, one about the song itself and the other about the band that it featured. The meaning of the song was that society is twisted and wrong, and that the band wanted to escape from it. The meaning for the band was that they are young, rebellious and anti-authoritarian. Media language was vital in creating these two meanings.
Throughout our pop video, many different aspects of camerawork were used. We heavily featured the singer in close-ups of his face, an example being the close-up of him just after the band have begun to play. Close-ups help to establish a degree of intimacy with whoever is featured in them. Close-ups also allow us to see details such as the facial expression of a person. This helped us to reinforce the meaning of the song, as the angry, twisted facial expressions of our singer matched the aggressive meaning of the song. A master shot is a shot that you revert back to in a media product as a “safe” shot. Our master shot in our video was a wide shot of the whole band performing. This shot helped to create the idea that the band are a strong unit and stick together. Camera angle also affects how an audience views an artist – those who are shot flat-on appear boring while an artist shot at an angle seems to be more 3D and interesting. During several shots we filmed our band from an extreme angle – almost filming them from the side. This added to the meaning of the band, as they appeared not to care about the audience on the other side of the camera, effectively ignoring it.
Editing is another important part of shaping how the meaning of a media product gets to the audience. We used two types of editing in out video – continuity and discontinuity editing. Continuity editing is where you edit a sequence together so that it appears like an actual, flowing string of events. The example of this would be our performance element, in which little changed yet it continued to make sense as the video progressed. Discontinuity editing is almost the exact opposite, where a sequence is edited so that things are in a jumbled-up order, nothing is constant and it can become confusing for the audience. We used this type of editing in our narrative element, where it would jump from location to location, sometimes revisiting previously featured places, but with things moved around. This helped to bolster the meaning of the song, that the world is a confusing, strange place. The only transitions that we used in our video were cuts. We cut to the beat at a fast pace, as the song itself was fast. We also used a blue screen when making our video. This helped us to create a situation that it would not have been possible to recreate in real life. The crime scene photos that we added to the blue screen in editing contributed to violent message of the song. We also superimposed several images on the screen during the performance parts of our video. This helped us to cement the meaning of the band as a group, but also as individuals, as the shots consisted of a wide shot, but also close-ups of each separate member.
From audience feedback, we now know which technical areas worked from an audiences perspective and which did not. Many people said that our editing was far too repetitive and showed the same places more than once in a strange order. This however is the nature of discontinuity editing, but was clearly not understood by our audience.
Throughout our pop video, many different aspects of camerawork were used. We heavily featured the singer in close-ups of his face, an example being the close-up of him just after the band have begun to play. Close-ups help to establish a degree of intimacy with whoever is featured in them. Close-ups also allow us to see details such as the facial expression of a person. This helped us to reinforce the meaning of the song, as the angry, twisted facial expressions of our singer matched the aggressive meaning of the song. A master shot is a shot that you revert back to in a media product as a “safe” shot. Our master shot in our video was a wide shot of the whole band performing. This shot helped to create the idea that the band are a strong unit and stick together. Camera angle also affects how an audience views an artist – those who are shot flat-on appear boring while an artist shot at an angle seems to be more 3D and interesting. During several shots we filmed our band from an extreme angle – almost filming them from the side. This added to the meaning of the band, as they appeared not to care about the audience on the other side of the camera, effectively ignoring it.
Editing is another important part of shaping how the meaning of a media product gets to the audience. We used two types of editing in out video – continuity and discontinuity editing. Continuity editing is where you edit a sequence together so that it appears like an actual, flowing string of events. The example of this would be our performance element, in which little changed yet it continued to make sense as the video progressed. Discontinuity editing is almost the exact opposite, where a sequence is edited so that things are in a jumbled-up order, nothing is constant and it can become confusing for the audience. We used this type of editing in our narrative element, where it would jump from location to location, sometimes revisiting previously featured places, but with things moved around. This helped to bolster the meaning of the song, that the world is a confusing, strange place. The only transitions that we used in our video were cuts. We cut to the beat at a fast pace, as the song itself was fast. We also used a blue screen when making our video. This helped us to create a situation that it would not have been possible to recreate in real life. The crime scene photos that we added to the blue screen in editing contributed to violent message of the song. We also superimposed several images on the screen during the performance parts of our video. This helped us to cement the meaning of the band as a group, but also as individuals, as the shots consisted of a wide shot, but also close-ups of each separate member.
From audience feedback, we now know which technical areas worked from an audiences perspective and which did not. Many people said that our editing was far too repetitive and showed the same places more than once in a strange order. This however is the nature of discontinuity editing, but was clearly not understood by our audience.
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