Editing our Pop Video

The editing of our video was done using the Final Cut suite of programs. Due to the nature of our video, with the small shots inside the big ones, the editing process was to be the longest part of production for our group. First, we digitized all our rushes, which filled 5 tapes worth of material from our 4 camera set up. Then we imported it all into Final Cut Server, the program which would serve as a “base” for the editing operation. We then “checked out” all our footage and sound, and began to sync up our different takes.

On the shoot day, we had used a clacker board so we could ensure all the footage from the multiple cameras could be put together in one seamless piece of synced footage. After syncing all footage together, we exported all our footage into Adobe After Effects, where we began to put the still crime scene images onto the footage we had shot on the blue screen. After completing this process we exported all our footage back into Final Cut Pro, ready to put into the timeline of our main idea.

We assembled the finished blue screen footage along with the performance element with the small superimposed images. As it was a pop video, no soundtrack was required aside the piece of music we used. After adding this to the timeline, the video was finished and ready to be exported from Final Cut Pro for distribution.

Magazine Advert Planning

The audience that our band would be aimed at would be males, predominantly in the 14-25 year old range of age. The name of the band and the name of their album both sit on hot spots. As a new act, these are the two most important things for the audience to learn about the band, and so the hotspots help us draw attention to them. The colour scheme of the advert would be slightly dark and urban, including brickwork as the final background, to emphasise the gritty image of the band and their music. The metal fence is also used as a frame, to present the band members clearly and draw attention to them. All the band members are male, and displaying examples of extra-diagetic gazes – staring straight at the audience through the picture. How ever, the bassist on the right of the advert is an exception, as he is looking out of the frame, showing an extra diagetic gaze. Placing the bassist slightly apart from the rest of the band and on the right gives connotations of mystery and perhaps menace, which is enhanced by his gaze.

Below is the rough draft of what my magazine advert will look like: