A multimedia campaign is an advertising campaign which uses various media to raise awareness of a brand or product. In our case, our brand was that of our band. The variety of media that can be used is huge, but the main ones are; internet, television, radio, newspaper and magazine. Using shots we took on the day of our shoot, we created several images that could be used in various media. It is important to think about your bands star image and what type of media you are going to be displaying your advert in before you take pictures. For example, a picture for the front cover of a music magazine would be very different from one for an interview in a respected broadsheet newspaper. Richard Dyer says that star image is based on several things and that bands attract fans by being rebellious, anti-establishment or a variety of other concepts which can add to the myth of music stardom. To appeal to certain audiences, each publicity photo would have to contain or reference to different aspects of Dyers concepts of star image.
Below are examples of some of the publicity shots we took:
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