Completion of R&D and Pre-Production

After settling on our concept, we finally got down to the nitty-gritty of pre-production. Pre production is the logistical time in the creation of a pop video, where everything is worked out in order that the shoot day can run smoothly. This foundation of all this is making sure you know exactly what you want to shoot on the day. To achieve this, we constructed a timeline of what each shot would be, including the angle, duration and what would be in the frame. After this was completed, we transferred the timeline to a storyboard so we could see what the pop video looked like visually. During this process, we went about the process of selecting our cast, which is probably the most important element of a pop video featuring a band. After selection, we performed a camera test to see whether or not our cast would be suitable when on film. We did this by filming each member just standing still with a neutral look on their face, and then with the cast member playing their instrument, so we could see how they would look in both the performance and narrative elements of the video. We also had to do some research on shooting locations, as our original idea was to shoot in a train station in London or Trafalgar Square. However, after doing out research we found that shooting in a station would cost us vast amounts and that it would be very hard to get good footage from Trafalgar Square as the camera would constantly be being jostled by passers by.