Audience Feedback

How does the audience feedback on your product confirm or disrupt your original intentions for the film audience?

Our product has been posted on Youtube, a site commonly used by members of our target audience: younger males and teenagers. We got feedback from the site, in the form of several text comments which gave us negative and positive aspects of our product.

The feedback we got was conflicting, and different audience members found different things appealing. One thing that all the audience members seemed to agree on was that the shooting of the film was good, with interesting and unique shots being used throughout. This was our intention as we did not want to create a boring product, and instead wanted something dynamic and interesting. From our audience we found that our product was viewed as a stereotypical zombie movie product, which some people found good and others bad. It was our intention to have a product with some stereotypes in, as all genres of film have certain common elements which attract an audience which is comfortable with the genre.

Many audience members said that they found the cutting from the fast-paced parts to the slow motion parts of the sequence incorrect. To an extent I agree with this, as it didn’t feel natural to cut from very fast to very slow. However we wanted to create an interesting product which broke some conventions, and tried our level best to create cutting that fit together well, while being an interesting and fresh idea, which one audience member agreed with in their comment. Another criticism was that the titles were too quick to read. The comment did not specify which credits were too fast, but I believe they were talking about the credits while the fence was being hit by the hand. I agree with the comment, as the credits appeared quickly and then faded fast. This was done as a stylistic choice to increase tension, but obviously did not work when presented to our audience.

Here is the link to our product on Youtube: http://www.youtube.com/watch?v=phUbEI5DyhY