Evaluation - Question 4

Who would be the Audience for your Product?

Our primary audience would probably be 15-25 year old males, the demographic group that goes to the cinema most. The psychographic category that most of these men will come under is “Explorer”. Explorers want to discover new things and value adventure and difference. They also pick things that will satisfy them quickly and to a good extend. This will attract them to our product, as it is action-packed from the first second of footage on the screen. Our product appeals to this audience, as it is full of action and violence, which are two large factors which draw in that audience demographic, other examples being sex, foul language and nudity. Most of the people watching our product would come under the demographic group of C2 and below, as this target group tend to not pick subtler and more plot-driven films, as compared to ours which is carried along by the action.

The product would be released during down time in terms of mainstream motion picture releases. This would be a time when no major blockbusters were coming out, so audiences would not have a varied choice, or an obvious choice to pick when going to the cinema. However, as an independent film it would have a limited release only within the United Kingdom and probably in only one chain of cinemas. This would probably a one week or maybe fortnight run, and then the film would be distributed on DVD by Arrow Films 3 months after the initial release.

When submitted to the BBFC in a finished form, our product would have a rating of 18 ages or older. This would be because the film would contain frequent strong scenes of bloody violence, including death, which attracts an age rating of 18.